From professional sports to entrepreneurship to strategic and creative leadership. After eight years as a professional canoe slalom athlete — including two world championship titles — I founded, scaled, and exited the fitness platform “DAS_WORKOUT.” in 2021. Since then, I’ve worked across brand strategy and marketing, driven by the ambition to shape brand identities and translate them into consistent, culturally relevant visual communication. Today, as Brand Strategy Lead at Trade Republic, I’m responsible for defining and establishing the strategic brand positioning of Germany’s highest-valued fintech across 17 European markets.